Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged her to try a more permanent solution. This was the first time she had chemically treated her hair, ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...