As privacy regulations and platform changes shrink data visibility, incrementality-based models like this are no longer ...

Marketing experts are increasingly turning to human relations theory as a framework for understanding and developing brand ...

A critical development strategy is holding regular forums for leaders to discuss the strategy and how they must step up collectively as leaders.

The AICPA & CIMA, in conjunction with the World Business Council for Sustainable Development, unveiled research on a framework to facilitate business strategy development. Dubbed the Integrated ...

Global strategy has recently emerged as a popular concept among managers of multinational corporations as well as among researchers and students in the field of international management. This paper ...

Adrian Payne, Pennie Frow, A Strategic Framework for Customer Relationship Management, Journal of Marketing, Vol. 69, No. 4 (Oct., 2005), pp. 167-176 ...

Caritas Ghana, a development and humanitarian arm of the Ghana Catholic Bishops Conference, has launched its Five-Year Strategic Framework in Accra to strengthen collaboration for human development.

Princeton University has issued a planning framework to guide campus development over the next 10 years in the context of potential needs and developments over the next 30 years. The framework ...