MIAMI -- An estimated 100 million will tune in to Super Bowl Sunday, and while a majority are focusing on the game itself, many viewers enjoy those high-budget ads just as much! Here is what you need ...

(ABC4) – As we prepare for the annual big game, there is one thing most Americans heavily anticipate…the commercials. February 7, will not only mark the battle between the Kansas City Chiefs and the ...

Marketing Dive analyzes key details of the big game each year. For more coverage, check out every commercial that ran during the game with our Super Bowl ad tracker, or read up on the advertisement ...

Amusement still primary emotion for most Big Game advertisers, but purposeful ads dominate top spots; Overall effectiveness lowest since 2020 That’s according to new research from creative ...