After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Ever walked past a soda cooler and felt a little pang of nostalgia for drinks that seemed to have vanished into thin air?

Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...

"TaB has a special place in the hearts of so many," said Adam Burbach, president of the Save TaB Soda Committee. "We’re traveling to Atlanta with hopes that our stories will encourage Coca-Cola to ...

Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...