Apple is gearing up for its September 9 event, and analysts are speculating about the iPhone 17's new form factor and design.

Apple is reportedly plotting a major shakeup of its iPhone lineup as it looks to jump start the iconic smartphone’s sagging sales. The Cupertino, Calif.-based tech giant is “planning three straight years of major iPhone redesigns” – beginning with the rollout of the new “skinny” iPhone Air model this September and culminating in 2026 with the launch of a long-rumored foldable iPhone,

Macworld With the iPhone 17 arriving in just a couple of weeks, there isn’t much we don’t know about it. But a new rumor may have revealed a new feature we didn’t think was ever going to arrive on an iPhone.

That is, we could see larger, more prominent camera bumps on the upcoming Galaxy S and premium iPhone models. Now, a new leak offers more details on the camera improvements the iPhone 17 Pro and Galaxy S26 Ultra could bring.

Update: 9to5Mac has confirmed this information. Apple is expected to officially announce its September iPhone 17 event as soon