Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...
Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...
Starting in the 2026-27 season, Texas Tech athletics will introduce a new set of athletics-specific iconography, including a redesign of the classic Double T. The beveled scarlet-and-black Double T ...
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