In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

The internet loves a good quirky social media challenge — but the latest popular challenge is downright dangerous. The Tide Pod Challenge encourages teens to place a Tide Pod on their tongue and ...

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

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A new and dangerous trend on social media not only raised concerns of doctors but has caused retailers to take precautionary measures. The laundry pod challenge or “Tide pod” meme has been sweeping ...

Lately we’ve been seeing a number of reports on our website and others about the multicolored Tide Pods leaving purple and blue stains on laundry. There’s even a litany of reports on the website of ...

The beginning of 2018 saw the amusing, alarming, and/or perplexing social media phenomenon of the "Tide Challenge," which involved someone with a camera (usually a teenager) filming themselves biting ...