Timex has been quietly winding up programs to move the brand away from an "old reliable" sort of brand equity toward a more athletic positioning, using its Iron Man sub-brand to reach younger ...
In the name of charity, TV personality Bill Rancic has decided to team up with Timex to run the 2013 ING New York City Marathon on Sunday, November 3, 2013. As part of the deal, Rancic will start the ...
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