Who needs a catchy headline, anyway? Every time the game’s leading golf ball manufacturer announces either a new ball or a fresh iteration of an existing one, it’s big news on tee boxes all around the ...

Titleist’s Tour Soft and Velocity golf balls are back for 2020 with new technology, core and cover designs that should allow golfers to see improvements in a number of key areas at more affordable ...

The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...

The challenge with making golf balls softer-feeling is doing so without compromising resiliency. That’s especially true for the category of golf balls aimed at more average golfers as compared to ...

Every component of the new Titleist Velocity golf ball has been engineered for maximum velocity, including new aerodynamic and core technologies that deliver the longest, best performing Velocity yet.

The new Titleist Velocity golf balls are designed with proprietary high-speed technology to deliver even more distance on every shot. With the introduction of new high-visibility color options – ...

Back in October of 2000, at the Shriners Children's Open (at the time Invensys Classic at Las Vegas), Titleist introduced a completely new “Pro V1” golf ball for the first time. That week, 47 players ...

Arccos has added Titleist to its growing lineup of equipment partners, giving one of the game’s most engaged golfer communities access to free performance-tracking smart sensors as well as a mix of ...