Forty years later…it still hits like a truck. The loss of Optimus Prime remains one of the most talked-about moments in franchise history. Hasbro is leaning into that shared experience with a playful, ...

Transformers apologizes for Optimus Prime's shocking death in The Transformers: The Movie, kicking off a year-long 40th anniversary celebration.

“To all the loyal fans, we hear you, and we feel your pain,” says Hasbro. To make up for “making you cry at the movies 40 years ago,” the company’s going on an apology tour that also involves you ...

Now that Transformers: The Movie is celebrating its 40th anniversary this year, Hasbro has decided to make an apology.