"Versace is in my DNA and always in my heart," the Italian fashion maven wrote on Instagram, where she announced who will replace her.

Donatella Versace is to step down from her creative director role at fashion house Versace, after nearly 30 years. She has held the position since 1997 and took over after the murder of her brother Gianni. Versace has overseen hundreds of fashion campaigns for the Italian brand, also designing hotels and cars.

Italian luxury house Versace has named its successor to Donatella Versace, who is stepping down as chief creative officer, a role that she has held since 1997.