It begins, like many ads that once had you inexplicably blubbering at your desk, with an adorable young child. Marketers all know cute kids are the shortcut to anyone’s bleeding heart and/or tear ...

And many think of the sticky, stinky menthol goop as their own, even though it’s used around the world. In the Latino community, Vicks VapoRub inspires a curious, nostalgic devotion — for its many ...

If you’re a person of a certain age or grew up a particular way, the phrase “put some Vicks on it” will feel quite familiar. Vicks, the company that produces the VapoRub and other related products, ...

A frugal grandmother has found good company on Twitter, where many users say they feel just as comfortable as she does using a decades-old jar of Vicks VapoRub on their bodies, despite an expiration ...

A mom’s tweet is sparking feelings of nostalgia after she claimed to have used Vicks VapoRub that expired 34 years ago on her son who recently got sick. On Sunday, Heather Chacon, an assistant ...