For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breako ...

SAN FRANCISCO (KGO) -- You could feel the energy bursting out of GAP's headquarters in San Francisco; even the city's mayor showed up. "I just spoke to the GAP employees who are back in the office ...

I’ve looked at more ad campaigns than most people have watched TikTok videos. Most are forgotten quickly, like a fleeting trend. But Dockers’ “Men Without Pants” campaign was different. It didn’t just ...

According to Business Insider, Sabula's two campaigns (one titled "TJ Sabula is a Patriot" and another called "Support Ford Worker TJ Sabula during suspension") accumulated donations from more than 34 ...

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful ...

Created by M&C Saatchi, the campaign tagline 'Check out your hotel, before you check in' reminds consumers of the hotel problems that can arise if proper research is not done beforehand. These are ...

Jeans rarely make Wall Street headlines, but the denim feud between American Eagle and Gap has investors paying attention. In late July, American Eagle rolled out its Sydney Sweeney campaign with the ...

Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb Ways to Die” campaign by Metro Trains in ...

A satirical petition proposes Denmark buy California. It has gained over 200,000 signatures. This comes after US President ...