Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Walmart's new "Who Knew?" campaign, starring Walton Goggins ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest has ...

Walmart heiress Christy Walton promoted a planned nationwide protest against President Trump by placing a full-page advertisement that ran in the New York Times on Sunday. The ad, which the ...

Billionaire Walmart heiress Christy Walton faced backlash from the White House and avoidance by Walmart itself after she bought an ad appearing to call Americans across the country to protest against ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

Walmart doesn’t want to just sell groceries and t-shirts. It wants to be a media and advertising giant like Amazon. Walmart announced Tuesday that it’s buying TV maker Vizio for $2.3 billion to shore ...