Many of us grew up eating Weetabix. Unlike the “fun” cereals loaded with chocolate and sugar, Weetabix always seemed reassuringly bland. Marketed as “good food you can trust”, surely something that ...

Many Americans have never heard of Weetabix and may be surprised to learn it's one of the United Kingdom's most popular breakfast cereals. In fact, the Weetabix factory outside of Kettering produces ...

Weetabix is kicking off a new ad campaign for its Weetabix Chocolate Spoonsize cereal tomorrow to emphasise its energy credentials. The new ad stars nine-year old UK Streetdance star Arizona Snow ...

TikTok is a haven for food trends. Last year it gave us everything from baked feta pasta, to Emily Mariko’s salmon and rice, as well as baked oats and “nature’s cereal”. Now, less than one month into ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

In celebration of its amazing coffee mornings, Macmillan Cancer Support has recently presented its ranking of the nation’s favourite biscuits. While many British favourites are there, including ...

Amari Williams was one of Kentucky’s best players Sunday in the team’s second-round NCAA Tournament win over Illinois, and coach Mark Pope is attributing his performance to a cereal you’ve probably ...

Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the world. Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral?

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Weetabix plans to roll out traffic-light labels after initial launch Weetabix, the UK-based breakfast business, has said it plans to roll out traffic-light nutrition labels onto all the cereals sold ...