We’ve been having a debate in the graduate-level International Marketing course I am teaching regarding whether or not you can buy your way into entirely new markets through high levels of R & D ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

"Blue ocean" enterprises are a concept popularized by W. Chan Kim and Renée Mauborgne in their bestselling book " Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

In their 2005 best-selling book Blue Ocean Strategy W. Chan Kim and Renée Mauborgne explicate two types of market growth strategies: red ocean strategy and blue ocean strategy. Unlike other ...

W. Chan Kim and Renée Mauborgne, authors of one of the best selling business books ever published, share the secret to their success. W. Chan Kim and Renée Mauborgne, authors of the Blue Ocean Shift ...

When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That's both the thrill and the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. The way author Renee Mauborgne sees it, most American ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

Microsoft launched its new Surface 3 this week, and it has been gathering rave reviews. Many analysts think its combination of a full Windows OS (not the slimmed down RT version on previous Surface ...