Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Automation is a huge advantage in marketing, especially when conducting multiple multichannel campaigns. In fact, marketing automation tools are must-have.

Apollo.io reports that sales automation transforms teams by handling repetitive tasks, boosting efficiency, and increasing revenue opportunities.

Selecting the best marketing software is more than a checkbox on a to-do list; it's a strategic decision that can reshape the way your business communicates, engages and ultimately grows. From ...

In the fast-paced digital world, small and medium-sized businesses (SMBs) often struggle to market efficiently due to limited resources. AI-driven marketing automation offers a transformative solution ...

Marketing automation has many uses, one of which is to send campaigns at certain times that drive certain behaviors.

Today's marketing automation softare is woefully inadequate, particularly for small businesses.

Marketing automation software industry is constantly evolving, as new contenders try to capture a slice of the market and gain traction with customers. As more options enter an already crowded ...

Thryv® (NASDAQ: THRY), the provider of the leading small business software platform, announced today it earned a spot on Constellation Research’s ...