The Fresh Toast - Toys aren't just for kids anymore and the toy aisle is being turned Into a billion+ dollar wellness zone.

Young adults are powering a surge in sales of "squishy" toys, the latest craze. The toys-for-adults market is now estimated to be worth £1 billion in the UK. Last month, data released by market ...

Shoppers over the age of 18 accounted for more toy sales in the first quarter than any other age group, surpassing preschoolers for the first time, according to a report by Circana. Adults contributed ...