One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

UPM is positioning the portfolio as part of its Premium Performance range, with materials engineered for demanding conditions ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

UPM Adhesive Materials unveils a curated collection of Premium Performance label materials for wine and spirits packaging. Each material has been selected for its advanced converting properties, ...

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Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) Casa Dorinda ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Bernie Matus saw the notice for the contest, but almost didn’t enter it. Now, he’s glad he did. The Leonardtown resident’s artwork was selected by the St. Mary’s County Arts Council and the Port of ...