To celebrate the 50th anniversary of the Rolex 24 at Daytona sports ... way through the streets of Daytona. The oldest race car to make the parade was the 1962 winner, while the newest was from ...

Rolex’s history with Daytona — formerly known as the 24 Hours of Daytona — actually goes back ... to 1992, and Rolex became the endurance race's title sponsor, awarding watches to winners.