"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

On the cover of a recent issue of a leading advertising trade publication was a two tiered ad that showed a picture of a television ad on the top, which causes people to "love" products, and a picture ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...

Eric Allen and Tiffany Willard, owners of Burnt Studios, agreed to pay BellSouth $204 a month for three ads, two in the phone book and one on the Internet. The ads include their Internet address. The ...

Is it almost time to say goodbye to yellow pages? Publishers of the local directories often dropped on doorsteps are bleeding money, my colleague Emily Steel writes today. These directories rely on ...

At some point in everyone’s life, you need a guy like Saul Goodman. Maybe not for the same reasons as a Walter White or a Jesse Pinkman, but life can, well, just get a wee bit messy at times — and it ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...