The pretty blond woman is plucking at the bristles of a hairbrush with gold-manicured fingertips, tapping her nails softly against the wooden handle as she holds it close to a microphone. Bathed in ...

Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called “Oddly ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

Forget about dipping your toe into the new season. I've always found decorating your fingernails much more effective instead. Currently on the radar? Amber velvet nails… I know. Even the words feel ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...