Such is the case for Andy Byron, CEO of tech company Astronomer, who on Wednesday night was filmed cuddling with his human resources chief at a Coldplay concert in Boston. Byron and his co-worker appeared on the arena video board in a “kiss cam” segment before looking uncomfortable and ducking out of sight as Coldplay front man Chris Martin quipped that the two might be having an affair.

Astronomer CEO Andy Byron achieved overnight fame — or infamy — when he was seemingly caught in an intimate moment with a woman who was not his wife while on the kiss cam at a Coldplay concert. As the viral video continues to make the rounds,