“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

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Brad Pitt's "F1" is the No. 1 movie in North America, earning $55.6 million in receipts this weekend, BoxOfficeMojo.com announced Sunday.