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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'
Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...
Jim Cramer says he's confident about Starbucks' long-term potential. Here's why
Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...
Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’
Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...
The high-protein trend is coming for your Starbucks order
Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...
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Starbucks Q3 Print Largely Disappoints Even As CEO Pitches 'A Wave Of Innovation In 2026' — Retail Isn’t Convinced Yet
Starbucks' (SBUX) quarterly report on Tuesday largely disappointed, deepening concerns around its turnaround efforts, even as ...
Starbucks isn't giving up on its China dream
The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...