While the term "adulting" may be associated with their millennial predecessors, classes on "how to adult" have popped up at ...

That’s why, on TikTok, she shares tips—sit in a beach chair instead of lying on a towel, use a $40 accelerating tanning oil ...

South Korea's young women are expected to lead a broad political backlash against the main conservative party at presidential ...

While there's usually no "right or wrong" to the way people choose to live their lives, there are certain things Gen Z is ...

The rightward shift among young Americans, particularly men and first-time voters, may be unique to the 2024 election.

Gen Z tends to lack trust in the major institutions that previous generations expected to safeguard their futures.

Male graduating college students expected to earn $71,900 yearly in 2023. That number surged to $101,500 in 2025.

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

For Gen Z, financial success is increasingly about stability, flexibility, and personal well-being. According to a March 2025 ...

As frozen food brands navigate the ever-evolving path to consumer attention, a clear generational divide is reshaping how ...

Five 20-something best friends navigate the ups and downs of young adulthood, from dinner parties to job interviews to ...