Rolex’s history with Daytona — formerly known as the 24 Hours ... and they’re greeted by a stack of Rolex’s iconic green boxes. In 2025, Scott Pruett, who has won the race a record five ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Ah, the gold and green Submariner. Long the home-rendered plaything of online Rolex communities, this would be an absolute smash-hit. Following the design cues of the similarly configured Daytona ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?