Jaguar rebrand has finally won me over
New Atlas · 2d
Jaguar's wild Type 00 EV looks like nothing else on Paris roads
Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto Parisian streets for the first time – with actor Barry Keoghan in tow.
With the Type 00 capturing public imagination and the forthcoming GT shaping up to be a game-changer, Jaguar is boldly ...
The Jaguar Type 00 met its target affluent and stylish audience at Miami Art Basel. The brand decided to reacquaint the Type ...
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