Comcast's MSNBC to Change Name to MS NOW
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Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.
In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name
MSNBC will change its name later this year and drop the storied peacock image from its branding — the first real public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.
MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.
MSNBC's "Morning Joe" reacted to the networks upcoming name change, "My Source News Opinion World," or MS NOW, on Monday.
(Reuters) -Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, ahead of the planned spinoff of the bulk of parent Comcast's NBCUniversal cable networks later this year, the Wall Street Journal reported on Monday.