The rise of NIL deals in college basketball is changing the game. With top-tier programs now spending over $10 million to build their rosters, are we witnessing the end of the underdog Cinderella ...

Kaitlyn Chen, the super energetic 5-foot-9 San Marino, Calif., guard, set the college hoops world in an uproar. After a three ...

Starting July 1, schools like the University of Oregon and Oregon State University will be able to directly pay players for ...

As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts ...

Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

This was to be the last season of Iamaleava's original four-year, $8 million deal, which was set to pay him $2.2 million this ...

"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...

Hailey Van Lith has been lighting up the court for the TCU Horned Frogs, but her off-court game is just as impressive. The 23 ...

The Illini basketball team’s missing disclosures reflect an indifference to documenting NIL deals across the athletic department, the news organizations found. Athletes from 20 sports combined have ...

Cam Skattebo is among the top prospects in the 2025 NFL Draft class. The star running back recently declared for the draft, generating immense expectations from media and fans alik ...

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that ...