Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Spotted this week at the Cardinals vs. 49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

The Cosmograph Daytona got even more upscale. Rolex added two versions with contrasting mother-of-pearl dials and subdials, along with diamond-encrusted bezels. The two cases are 18K white gold ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.