Rolex’s history with Daytona — formerly known as the 24 Hours of Daytona ... it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...