I love how Rolex has maintained the theme set by the platinum Daytona ... with the updates to the Daytona selections with a focus on the more extravagant gem set diamond bezels, dials, and ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Time to raid the piggy bank and search down the back of the sofa, because Rolex has just announced ... of power reserve — and if you buy the platinum Daytona, it now has an exhibition caseback.

From mixing metal finishes, to contrasting materials like diamond and mother ... elegance that's rare in Rolex's catalog today, Altieri said. The iconic Daytona features two new mother-of-pearl ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...