This post originally appeared on the Mention blog. In both his election campaigns, President Obama’s team relied heavily on email marketing to raise funds. In 2012 for instance, email fundraising was ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

To sharpen your email marketing strategy, you’ve decided to start an email list — a roster of clients and prospects who will receive your emails or your e-newsletter on a regular basis. But before you ...