Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the ...
In what some industry experts see as a Hail Mary ahead of May 3 — the day President Donald Trump is expected to implement 25% tariffs on all auto parts imported into the United States — Ford Motor ...
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Ford launches new ad campaign as tariffs kick in, offering steep discounts on its vehicles
Ford Motor Co. wants U.S. customers to know it is the dominant American car company by pushing that message in a new ad campaign that promotes the automaker's U.S. footprint. The campaign is also ...
As the major automakers ramp up competition for the growing EV market both in the U.S. and globally, cross-town rival Ford is seemingly using GM’s “No Way Norway” ad campaign as a springboard for ...
Ford on Monday said it is pulling back on its electric vehicle plans, a move that will result in a $19.5 billion charge against its earnings to be taken mostly in the current quarter.
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