Google AdWords has changed its Ad Rank threshold and removed the 30 percent enhanced CPC bid cap. What do these big changes mean for your PPC budget?

Search engines and social media channels are important spaces for advertising in the modern world, with over half of US ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released.

Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider.

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to ...

Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven’t tried yet.

A recent Acquisio study of 50,000 Google Adwords PPC campaigns was used to determine benchmarks in 12 industries, including legal.

Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how to make your AdWords ads even more effective.

Google AdWords may be the dominant force when it comes to digital marketing, but it's very possible to perform highly successful online campaigns without it.

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website.

This week, we’re highlighting The Ultimate Guide to Google AdWords course ($13; store.cnn.com). So much of our lives revolves around Google. We ask the search engine everything we want to know.