Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

An impressive 9-10% of viewers pressed red to see a new interactive advert for T-Mobile on Freeview last month. The ad was the first to come from ITV and emuse's new interactive ad initiative, which ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...

Since the birth of traditional advertising up until around 10 years ago, just about every venue was historically a passive one: Audiences passively absorbed ads via newspapers, magazines, radios and ...

Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

Google’s move against individual web tracking might be good for consumer privacy—and could look good to antitrust investigators—but it will also consolidate Google’s power in interactive advertising, ...

TEMPE, Ariz., June 20, 2011 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight") today announced the availability of Limelight REACH Interactive, a service that enables high-value ...

Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of directors, the organization announced. General Motors’ Shenan Reed, that ...

The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The ...