In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

In 1963, inspired by the venue, it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title sponsor, awarding watches to winners. And while those ...

It’s known as the Rolex 24 at Daytona, and has been since 1992, which is the longest stretch in which it has answered to any given name (more on that later). The man-and-machine marathon has ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...