YouTube Premium, the ad-free version of YouTube, is today introducing a number of new features aimed at attracting and retaining subscribers.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.

The new plan is now available to US users for around half the price of full Premium, but it has several gotchas.

Google has quietly increased the price of YouTube Premium by a significant $2 from $12 to $14, according to the updated signup page.

Whereas YouTube plays ads over nearly all content (unless you have YouTube Premium), Vimeo does not play any ads and instead charges people who want to upload videos.

YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.

YouTube Premium Lite starts at $7.99 in the US. It’s not a fully ad-free run, and features like background play and downloads are also missing.

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It took only three months, but YouTube is already increasing the number of ...