Campaign Brief Asia

Ogilvy Singapore takes out Grand LIA in Health & Wellness: DDB Mudra Group, Godrej Creative Lab, Ogilvy Bengaluru and more win statues

Ogilvy Singapore’s Vaseline Verified continues its strong performance at LIA, winning both the Grand LIA and a Gold in the ...
Campaign Brief Asia

Samira Ansari’s LIA Diary Wrap-up: Hacks, banter and a unanimous Grand

Aussie expat Samira Ansari, Chief Creative Officer, Ogilvy New York was this year's Jury President for the LIA Digital and ...
Campaign Brief Asia

Gavin Chimes’ LIA Diary #2: “The spirit of this festival is the real deal”

Gavin Chimes, Chief Creative Officer, Howatson+Company ~ current Campaign Brief Australian Agency of the Year ~ represented ...
Campaign Brief Asia

Ogilvy Singapore’s ‘Vaseline Verified’ lands another Gold at LIA in Non-Traditional

Ogilvy Singapore’s Vaseline Verified has once again been recognized at LIA, this time winning Gold in the Non-Traditional ...
Campaign Brief Asia

Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party

Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featuring some of the world’s most respected creative directors as speakers. Here, ...
Campaign Brief Asia

Siddharth Kumar’s Creative LIAisons wrap up: The Day I Took on the World’s Best Creatives and Realized I Was One of Them

Siddharth Kumar, Group Creative Manager at One Hand Clap Mumbai, was one of 130 young creatives from around the world who took part in the 2025 Creative LIAisons global education program. Here he desc ...
Campaign Brief Asia

Cathay Pacific prescribes the cure for vacation deprivation with “Tripment” via Leo Singapore

Singapore is one of the most overworked cities in the world, with a staggering 62% of Singaporeans admitting that they rarely ...
Campaign Brief Asia

Resorts World Genting and Dentsu Malaysia use K-culture to reignite buzz for Burger & Lobster

At Resorts World Genting (RWG), food has always been an experience that brings people together. With the launch of 'Fusion Flavors Meet K-Drama Vibes', RWG and dentsu Malaysia have delivered a media ...
Campaign Brief Asia

Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”

Simon Langley, Group Chief Creative Officer at Bastion represented Australia on the LIA Creative Strategy jury. Langley, ...
Campaign Brief Asia

Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking

Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for its next-generation creative leaders, but ...
Campaign Brief Asia

Ogilvy Shanghai, BBDO China and Dentsu Inc. Tokyo win Gold Statues in LIA’s Design category

LIA’s Design jury, led by Thomas Mueller, Global Head of Design/Chief Design Officer, EMEA at Accenture Song, awarded Gold ...
Campaign Brief Asia

Ogilvy Mumbai + The Nine Shanghai pick up Bronze at LIA in the Ambient & Activation and Print fields

Asia has picked up two Bronze awards at LIA in the Ambient & Activation, Billboard, Poster and Print categories. The jury was ...