He will lead GoKwik’s entire growth charter, including marketing, GTM, global partner ecosystem, and product-led growth (PLG) ...

Tilaknagar Industries has appointed Tonic Worldwide as its digital Agency of Record (AOR) for its luxury segment brandy, ...

Moeller, who has led the company since 2021, will move into the role of executive chairman.

For Gen Z, coffee is self-expression, says Mitali Maheshwari, Head of Product and Marketing at Tata Starbucks. From ...

Amul’s India journey is a case study in inclusive growth, nation-building, and branding excellence. From fighting ...

What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

This Lipstick Day, Hilary Rhoda launches a thought-provoking campaign titled Kyun Nahi?, challenging long-held societal ...

Deepak Mann has been appointed as the national strategy head for PHD Media (Part of Omnicom Media Group). Mann brings over 21 ...

The campaign offers a digital product demo and targets Gen Z users, aiming to engage them beyond traditional marketing ...

This new technology is set to revolutionise advertising by enabling brands to anticipate consumer needs, personalise ...

For now, McDonald’s seems to be placing its bet where the gap is widest. The slice may be new, but the message is clear.

With new packaging, revamped positioning, and increased consumer involvement, the 195-year-old brand is modernising to stay relevant in India's rapidly changing spirits sector.