Devine will oversee the new division, which includes the recent hires of SVP of creative Matthew Sulzer and VP of creative ...

WPP Media won Mastercard’s $180 million global media account from Carat. The gain follows WPP Media’s re-entry into the ...

China added 12,000 coffee shops last year, but why are western giants like Starbucks falling behind local upstarts? Campaign ...

In the case of Whisker, the inventors of the Litter-Robot, that meant finding a 25-year-old cat to make a marketing metaphor.

The organization is entering its 19th annual conference and awards and its 14th class of Adcolor Futures with optimism, despite a year of headwinds for the industries it serves.

The incident adds to a growing list of Western brands criticized in China for racially insensitive imagery. Both Dior and ...

Anti-suicide charity The Molly Rose Foundation has urged brands to demand more from TikTok and Meta after ads were found next to harmful content on the platforms.

The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.

Wikipedia is to appoint social agency Spin following a competitive global pitch. Spin will be the online encyclopedia’s first ...

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts. It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.

The Ad Council is starting up an entertainment arm, thanks to a new partnership with a media and content production company. The longtime nonprofit has launched Ad Council Entertainment, partnering ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing ...