Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

The former global CMO and recently departed UK CEO of McDonald’s says marketers must tie their work closely to wider business ...

“If you don’t define what good marketing looks like, somebody else in the C-suite who took an MBA in the 1980s is going to ...

Marketers agreed that EMEA’s B2B landscape has never been more complex or more human. Despite the noise around generative AI, ...

As competitors emerge “left, right and centre”, Ebay is uniting its global markets and focusing on value to reach a new ...

The regulator’s trial used artificial intelligence to scan nearly 6,000 alcohol-related ads, finding widespread labelling ...

In line with Unilever’s recent focus on influencer-led content, the 150 year-old brand leant into social media to put itself ...

Despite many marketers being focused on efficiency in their campaigns, scale is actually what will drive profit, according to ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

Marketing leaders turned NEDs Roisin Donnelly and Emma Woods share their advice on how to build a fulfilling portfolio career ...

In its highly penetrated categories, P&G looks to find solutions to consumer pain points and resolutions to their “coping ...

The chief growth officer role was created 18 months ago and brings together functions including brand, insights, revenue ...