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Marketing has slipped further and further into an ethical quagmire, with emotional manipulation and false claims now the norm.

Using facial expression analysis technology, Honda measures each driver's emotions as they put the Prelude through its paces.

The lawn-care giant uses a Turkey Bowl stunt to stretch demand past its spring peak -- and stay top-of-mind in November.

IPG has restructured one of its big Hollywood PR agencies—R&CPMK-- as part of a streamlining effort at the holding company. A ...

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison ...

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

The social-media spot highlights his friendly rivalry with brother Payton and the family dynamics behind this decision. The ...

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...