The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

When Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing on ...

The HMS Vice Chairman spoke with the media after the 67th running of the Daytona 500 and revealed the possibility of the Top Gun star working in a NASCAR-based movie. Days of Thunder is a movie ...

"Reach for the Crown" will air during Sunday's 2025 Academy Awards; a second Rolex ad will highlight "Rolex + Cinema" and will air just prior to the announcement of the best director Oscar winner.

Another Friday, another list! This week, we’re highlighting the best pre-Daytona Rolex chronographs. While most watch fans know of such models’ existence, it’s not something we focus on often. This is ...

Fox Sports ran the entire Daytona 500 on Sunday with zero full-screen ads during ... According to data from NASCAR TV ad tracking website Carsnjaws.com, Fox followed through on those plans and ran 35 ...

The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff. By Laurie Brookins Freelance Contributor ...

The 73rd edition of the Mobil 1 Twelve Hours of Sebring will be staged at Sebring International Raceway this week as the circuit celebrates 75 years of racing. Rolex has supported the unrelenting ...