Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

Apple has clinched U.S. rights to Formula 1, adding its live races to flagship streaming service Apple TV in the wake of Brad Pitt movie blockbuster F1: The Movie. The 5-year agreement starts next ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Apple TV+ has shared a blooper reel from the season two finale of “Platonic," the ...

Detroit — Apple Inc. unveiled its new downtown Detroit store Friday, marking a retail rite-of-passage with the tech giant's first location in the city. The store at 1430 Woodward Avenue, between John ...

The days are ticking until Apple’s next special event — full details of the release schedule here. When the iPhone 17 Pro is unveiled, one question about the design, the placement of the Apple logo, ...

Apple has officially set a date for its iPhone September event, which is due to take place on September 9. This year's launch will be held at the Steve Jobs Theater on Apple's campus in Cupertino, ...

The graphic in the invitation to Apple’s upcoming “Awe dropping” product launch event looks like a thermal image, and that set off furious speculation Tuesday about whether it’s a hint about a feature ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it. Even before you do this, the static logo looks reminiscent of a ...

Apple has captured the attention of tech enthusiasts worldwide with a placeholder logo for its upcoming September 9th event. Briefly visible on the Apple TV app, the logo features a black Apple icon ...