To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it. Instead of relying on digital effects, the sequence was filmed using large ...

Apple’s latest rebrand of Apple TV includes a new five-second logo sequence that looks digital but was created entirely with ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company cre ...

"I don't like either company." Apple adds to Coca-Cola AI commercial controversy with latest video: 'This is potentially the ...

Apple has updated its WWDC page with a new “Sleek peek” tagline that replaces the original “On the horizon” tagline. The graphic itself has also been updated to a glass-like Apple logo with colors ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

In the iOS 26.6 beta 2 released today, Apple included a few Liquid Glass animation and interface tweaks. Here's what's changed.