To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Not only will Apple TV be the new home of Formula One racing in the US from next year, the paid MLS Season Pass is set to be ...

On Tuesday, Apple made another announcement about Apple TV. On X, the company posted a new title card, the branding you see just before a show starts on a streaming service. It has a new logo ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering. Apple has been mocked for dropping the plus from its ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Image: Apple Apple used a giant glass Apple TV logo, colorfully lit and filmed in ...

The Apple TV logo will be accompanied by new music courtesy of FINNEAS. The "Let's Fall in Love for the Night" artist has composed the mnemonic for the streaming service, which refers to the short ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.