Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.

It shouldn't come as a surprise that the Oxford Dictionary has named "rage bait" its Word of the Year. The quantity of live-streamed drama in 2025 has made it clear that outrage is now fueling much ...

In this highly charged context, rage bait became Oxford Dictionary’s Word of the Year, with its use reportedly tripling over ...

By securing one completely safe Democrat seat in a heavily Republican state, Utah mapmakers pushed the remaining districts ...

Some criminals pose as consultants or specialists offering shortcuts to obtain residency, work permits, asylum, and even U.S. citizenship ...

What fascinates me isn't that manufactured rage is thriving, but that we've industrialised and monetised it. We humans have ...

In a watershed moment for Japan's energy policy, the Niigata region is expected to endorse the restart of the ...

The Yankee Fishermen’s Cooperative is looking to stay anchored in Seabrook Harbor with a new lease with the town of Seabrook.

Bonnie Blue says she plans to break her own sex record over Christmas, months after her viral stunt, OnlyFans ban and Bali ...

This 2019 Chevy Silverado owner would rather put $13K into his seven-year-old truck for a new engine than take the bait on a new 2026 Silverado that the dealer tried to sell him. What would you do?