With the expected continued slide of Warner Bros. Discovery’s linear TV business, S&P Global Ratings has cut the media ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Iyanu and her band of misfits are coming back for more adventures. Cartoon Network and HBO Max have officially renewed “Iyanu ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery’s streaming service is ‘HBO Max’ again. Does this indicate a refocus on franchise, legacy, and prestige TV?

On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

The industry is filled with executives who want to fix things that aren’t broken.

I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that even the brand itself seems to be getting fed up, de ...